Why Chia

Why chia seeds?


Chia seeds are considered a super food. This somewhat vague term simply refers to a natural food that is rich in nutrients – such as chia seeds! And these are two qualities which many “modern” processed foods lack: they are no longer natural, and overbreeding or other processing methods often cause them to lose the nutrients they once had.


Chia belongs to the salvia family. For centuries, chia seeds were a staple food of the Aztecs, the Mayans and the Incas – until the Spanish prohibited their cultivation when they conquered Central and South America. The rationale for the prohibition was more or less the same as the reasons why chia seeds are so overwhelmingly successful today: they are a complete food that provides stable energy over a long period.


People around the world are increasingly focusing on nutrition – healthy nutrition in particular. Scientists have realised that many health problems are related to inadequate nutrition. Chia seeds are so full of vital nutrients that they can make up for many deficiencies. We firmly believe that chia seeds can make a valuable contribution to a balanced diet, and we therefore enthusiastically promote both the dissemination of knowledge about chia seeds and their consumption.


Our range also includes other nutritious products such as chia flour, chia crunchy muesli, hemp seeds and quinoa – see here.